Brad Wardell's site for talking about the customization of Windows.

Greeeeeeeeeeeeetings my friends!

This post is more for indie developers who want to know how much money things make. 

First some basics on game budgeting:

  1. Every person on your game you should budget at $10,000 per month. It’s a good rule of thumb. 
  2. You should target a 25% “profit” on your game to cover the unexpected as well as for future growth
  3. Steady State income represents the gross income of your game without sales, promotions, new releases, etc.
  4. Steady state takes 6 months to eliminate the “new game” anomaly.
  5. You need to take opportunity cost into account when budgeting (am I better off working on this versus that?)
  6. Opportunity cost is hard to calculate and is what kills most studios long-term.

The steady state of LH is $40,000 per month.

That doesn’t mean its annual income is $480,000 a year because there are lots of events that cause income spiking (Christmas is a 4X spike, Thanksgiving is a 2X spike, and the Steam July sale is a 3X spike.

For LH, that means I could justify 3 resources on it before taking opportunity costs into account.  Once I consider opportunity costs, the number declines to 1 because those other 2 resources are better off on Galactic Civilizations III or Star Control or “Elemental 3” or what have you.

Before anyone poo-poos 1 resource, bear in mind that I made the original Galactic Civilizations by myself. So 1 person can still get a lot done. But that’s where we are.  1 person means that the game can continue to evolve.  Some months it might be an artist. Another month a developer.  In January, it was Charles (programmer) fixing bugs and tweaking.  In February it was Kael doing new balance changes.  In March it’ll probably be me (I have anger management issues with the game’s pathfinding). 

The main funding source: DLC

DLC is really the funding source.  The base game is doing $25k and DLC is picking up the remaining $15k.  In effect, DLC purchases are providing the $10k resource and the $5k profit necessary to keep the game going.

The next DLC: Spouses

For those of you reading this, the next DLC is going to allow players to have spouses. Kael has meticulously designed a spouse for each player (and to be honest, they’re way cooler than the sovereigns because Kael got to really go crazy with these).

The one AFTER Spouses will probably (but not certainly) be Random Map expansion. That is, a lot more “interesting” stuff for random maps. I plan to do this one myself as I’d like to see random maps made a lot more interesting and I’ve had a lot of practice in the past year in my own “for fun” mods.

Cheers!


Comments (Page 3)
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on Apr 03, 2014

Gazing

blah blah blah

I'm going to print out what you posted and put it on my bedside cabinet for those nights when I have trouble nodding off.

Great post by Frogboy as always!

 

 

on Apr 03, 2014

I find your funding model highly contradictory!

First you say this


The main funding source: DLC

Then you say the next DLC is


The next DLC: Spouses

I know for a fact my spouse is definitely a net loss in terms of revenue! I also got ripped off because I paid for the "Premium Spouse DLC" but they didn't tell me there was an on-going subscription cost of clothing  and shoes that can't be cancelled! I'm also being forced into "DLC: Children"! HEEELLPP!!!! 

on Apr 03, 2014

satoru1
I know for a fact my spouse is definitely a net loss in terms of revenue! I also got ripped off because I paid for the "Premium Spouse DLC" but they didn't tell me there was an on-going subscription cost of clothing  and shoes that can't be cancelled! I'm also being forced into "DLC: Children"! HEEELLPP!!!! 

I wish I had your problem. I can't even get the "Standard Girlfriend DLC". Every time I try it says "We're sorry, but this product isn't available in your region."

on Apr 03, 2014

satoru1

I know for a fact my spouse is definitely a net loss in terms of revenue! I also got ripped off because I paid for the "Premium Spouse DLC" but they didn't tell me there was an on-going subscription cost of clothing  and shoes that can't be cancelled! I'm also being forced into "DLC: Children"! HEEELLPP!!!! 

This is what happens when you view partners as commodities. 

on Apr 04, 2014

satoru1
I know for a fact my spouse is definitely a net loss in terms of revenue! I also got ripped off because I paid for the "Premium Spouse DLC" but they didn't tell me there was an on-going subscription cost of clothing and shoes that can't be cancelled! I'm also being forced into "DLC: Children"! HEEELLPP!!!!

Preach it brother

on Apr 07, 2014

Rhadagast



Quoting satoru1,
reply 32
I know for a fact my spouse is definitely a net loss in terms of revenue! I also got ripped off because I paid for the "Premium Spouse DLC" but they didn't tell me there was an on-going subscription cost of clothing and shoes that can't be cancelled! I'm also being forced into "DLC: Children"! HEEELLPP!!!!


Preach it brother

Gotta consider the non-tangible benefits too. 

on Apr 07, 2014

How will spouses work for custom soverigns? Will we get to make them or will they just not have them?

 

on Apr 07, 2014

GFireflyE



Gotta consider the non-tangible benefits too. 

The non-tangible benefits decrease over time, despite the ever increasing subscription fee.

Especially after the purchase of a few children DLC's...

on Apr 07, 2014

econundrum1
How will spouses work for custom soverigns? Will we get to make them or will they just not have them?

 

I would presume that the spouses are accociated with the race type ... not the sovereign name. Since you need to select a race type in sovereign creation, the spouse would go with it...

That's a presumption though. 

on Apr 28, 2014

@ OP

Thank you so much!

on Apr 29, 2014

Frogboy, thank you very much for posting this, this great insight into the inner workings of a game dev studio.

To put things in perspective, I am a Product Development Manager for a solutions company, and I mostly deal with enterprise software. When we got going, we weren't doing software, but I started coding some 'mocks' which took hold in the market. The revenue of enterprise software is significantly higher than that of game dev software, and the customer base is even willing to pay for new content (and sometimes patching), which is a vast contrast to game development.

I've always wondered how game devs make cash. It's also amazing to think that games you've developed, which have a large fan base and some critical acclaim globally, are superceeded in revenue by the stuff we build and sell. Your developers are probably more skilled than ours (not having to worry too much about mathematically concepts usually only learnt from a university education) thus will demand higher salaries, and the code base is more than likely significantly more complicated.

It goes to show you really do have to have to have a passion for what you are doing.

 

Also as a note, the entire industry where I sit is now moving towards SaaS (Software as a service). Consumers (Enterprise included) now want to pay x amount per month, instead of expensive license fees up front, even if the monthly cost ends up more than the up front cost.

I wonder if the gaming industry will ever shift to this model. Based on the heart attack many gamers have over DLC/online only/etc, I sense It may take a while, despite the fact these very same consumers are happy to pay monthly fees for things like Spotify.

on Apr 29, 2014


  The next DLC: Spouses
For those of you reading this, the next DLC is going to allow players to have spouses. Kael has meticulously designed a spouse for each player (and to be honest, they’re way cooler than the sovereigns because Kael got to really go crazy with these).

Wow - that sounds cool!  Can't wait for these spouses to join their respective leader in-game!  Oh wait....  This refers to the Leader DLC?  Never mind.

The one AFTER Spouses will probably (but not certainly) be Random Map expansion. That is, a lot more “interesting” stuff for random maps. I plan to do this one myself as I’d like to see random maps made a lot more interesting and I’ve had a lot of practice in the past year in my own “for fun” mods.
Cheers!
 

Would be nice if you had someone that actually has more intimate experience with map scripts work on this.  No offense, but you seem more like AI expert plus jack-of-trades.  But I guess I'll withhold judgement until I see the actual offering.

on Apr 29, 2014

DaveDash
 

Also as a note, the entire industry where I sit is now moving towards SaaS (Software as a service). Consumers (Enterprise included) now want to pay x amount per month, instead of expensive license fees up front, even if the monthly cost ends up more than the up front cost.

I wonder if the gaming industry will ever shift to this model. Based on the heart attack many gamers have over DLC/online only/etc, I sense It may take a while, despite the fact these very same consumers are happy to pay monthly fees for things like Spotify.

Pay to play? yuck. I tried it for 6 mo when WoW first game out. I felt completely obligated to play lest I throw money away. I truly hope the gaming industry does not shift that way. There will never be any completed products anymore...

on May 01, 2014

GFireflyE


Quoting DaveDash, reply 41 

Also as a note, the entire industry where I sit is now moving towards SaaS (Software as a service). Consumers (Enterprise included) now want to pay x amount per month, instead of expensive license fees up front, even if the monthly cost ends up more than the up front cost.

I wonder if the gaming industry will ever shift to this model. Based on the heart attack many gamers have over DLC/online only/etc, I sense It may take a while, despite the fact these very same consumers are happy to pay monthly fees for things like Spotify.


Pay to play? yuck. I tried it for 6 mo when WoW first game out. I felt completely obligated to play lest I throw money away. I truly hope the gaming industry does not shift that way. There will never be any completed products anymore...

 

Yeah probably not that model, but more you pay steam[or other distributor/reseller] $40 per month, and you have access to a chunk of games.

on Jun 11, 2014

N/A

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