Brad Wardell's site for talking about the customization of Windows.
Published on June 3, 2001 By Frogboy In WinCustomize News
In the past few months, we've all seen a lot of great websites go away due to lack of income. The problem those sites have is that they were relying on banner ads. Even Yahoo is having problems.

A skin site is very expensive to run. In fact, as skinning has become increasingly popular, it's become even harder to have a good skin site. So the ultimate in cruel ironies -- the success of the skinning community has been effectively wiping out the skin sites. That's because downloading a skin is a very bandwidth intensive thing. One user on the message boards pointed out that yesterday alone, just the top 10 skin authors efforts received 17,000 downloads. Assuming that each download probably averaged 500K in size, that's over 8 gigabytes of bandwidth used just for the skins of the top skin authors.

If you calculate that out, that's essentially a megabit per second of bandwidth right there. So you can imagine how much bandwidth these skin sites use. And bandwidth costs a great deal. But it doesn't stop there, all the coding and administering can be costly too.

But there is a second issue involved too -- the skin authors. As the quality of the programs improves, the time it takes to create a "proper" skin increases. The first 12 WindowBlinds skins released were by me and each one only took several hours to make. They were awful though. Today, a full skin can take weeks to perfect. Skinning is a hobby but it's a very time consuming hobby. Wouldn't it be great if we could find a way to help users, help the websites, and help skin authors?

That's where the WinCustomize CD comes into play. It'll be available later this month for $19.95. It'll include all the skins, icons, and themes that we have permission to put on the CD. Plus it'll have 2 full skin suites created by two of the top skin authors in the community -- Alexandrie and Treetog. Two people who have contributed many of the best skins over the past couple of years. So users who purchase the CD will not only be helping the site but they'll be getting a handy archive of the skins (with a very nice interface to getting them -- i.e. it's not just a bunch of files dumped into a directory). Given the events of recent weaks with our long time friends at Deskmod, we can all imagine how handy it would have been if there had been a CD archive of Deskmod.

If the CD does well enough, we hope to start creating a second CD that will have more original skin suites made by many of the top authors in the community. Don't worry, as users can see, the number of "free" skins being created not only increases in number but has been increasing in quality. That's not going to change. But imagine the scenario where skin authors could somehow make a little bit of money from their hobby? Enough money to buy that new computer or a new version of a graphics program or something to help their families. Then next time someone says to them "Why are you spending all your time making those skins?" they can give a good reason. Thus if successful, we'll see even more free skins as well as the knowledge that the sites and authors and users are all working together helping each other out.

And at the end of the day, you have a solution in which the increasing bandwidth costs are somewhat offset. The users get a good archive and some really first rate new skins and skin authors start to be able to benefit from the popularity of their work.

The first WinCustomize CD will be available in a couple weeks. Your comments are welcomed.


Comments (Page 2)
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on Jun 04, 2001
As it is currently planned, Wincustomize will have a cart on it (a section of the Stardock cart so that the CD will be paying for bandwidth, not for cart fees ) Then, we will be adding T-shirts. A general WC shirt, a shirt designed by one of our artists, and there will be a T-shirt contest on WC for the third one (which I believe Brad has mentioned a few times). If there are any other goods that anyone thinks would sell well to support the site, let us know. It would be great if we could get the site to fund itself. That way, the community won't have to worry about it going away, and it may become a good model for other sites.
on Jun 04, 2001
I'll pay. I (and some really good friends) run our own web sites and have experienced similar problems. The only way to make money is to A) charge for a deliverable; or charge for subscription.

We investigated charging for subscriptions to achieve two goals. 1) To make money and; 2) To limit bandwidth.

Don't make it *harder* to run this site folks, if you have $20 sitting around, buy the CD!
on Jun 04, 2001
in the screenshot next to this article on the main page ... how did you get the icon text to have shadows around it? it looks great! is this windows xp doing it or is it a program?
Michael Gorbach

on Jun 04, 2001
I think this a good way to support a site that does a lot for all of us, and to save the time of downloading everything. And throwing in new themes is just gravy. Great idea Frogboy!

btw, how do I send permission for my skins? My old email address is no longer active so I probably didn't get the request.
on Jun 04, 2001
Sounds like a winner to me. If it helps pay for the bandwidth I certainly don't mind my skins being put on a CD and I think I can come up with $20.
on Jun 04, 2001
I'm with jcg. Very good idea. If your including Litestep themes, all the better.
on Jun 04, 2001
I think it is a great idea! My 20 bucks will help this site? No Prob!!!

Hey. Other then selling shirts, how about baseball caps? That would be great! Almost everyone wears a hat.
on Jun 04, 2001
We should have a contest for a baseball cap. What do you guys think?
on Jun 04, 2001
That didn't make sense, let me say that again, we should have a contest for the design of what would be on a baseball cap.
on Jun 04, 2001
on Jun 04, 2001
Yes!!! Thanks Brad!

on Jun 04, 2001
How about pencils, pens, bumper stickers, mouse pads, etc... Every one i know is on the Net but not every one know about skins.

What do you think? Am i going too far with the ideas?
on Jun 04, 2001
I want toilet paper!!!
on Jun 04, 2001
no seriously I think baseball cap is a great idea. I will buy one for sure
on Jun 05, 2001
I think this is a great idea, anything that help with the continuing funding of a skinning site is fine by me. For what it is worth, you have my permission to include any and all skins created by myself. ( I probably gave permission when I uploaded them, but what the hell....)

Good luck Brad!
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